Doc Searls recently spoke on the topic - "What blogs are Vs What blogs are not" at Les Blogs recently. In an insightful presentation, Doc Searls explains the cardinal principles of blogging and their likely impact on the readers and society at large.

Some snippets from the presentation:

- Blogs inform but not deliver information

- Blogging is about making and hanging minds

- Blogging is about rolling snowballs dowhhill not about pushing rocks uphill

- Blogs are an example of demand side supplying itself

- Blogs don’t have to be sticky
The presentation slides are available here